Google Adwords – Tips on Writing a Successful Ad!
48Google Adwords – Tips on Writing a Successful Ad!
There is so much competition for Google Adwords these days, it’s vital to stay ahead of the competition.
Here are some tips you can use to ensure you’re always one step ahead of your competition:
- Use a lot of numbers in your ad to describe the exact benefit people will receive. People love numbers in the ad as it is more to the point and informs them of the exact benefit they will receive from your product.
- Write something completely different from the other ads you are competing with. Too many niches have ads that all look very similar. It’s pot like which ad searchers will click on. Try and come up with something completely different to the rest of the ads on the page and make your ad stand out.
- Include a call to action in your last line of ad copy. Pretty self explanatory.
- Include the exact keyword term that’s being searched for in the headline of your ad. For each group of keywords you’re targeting it’s a good idea to set up different ads to satisfy various groups of keywords. The more relevant your ad is to the keyword that was searched for, the more successful you will be.
- Us the word Scam. This arouses curiosity. The product doesn’t actually have to be a scam. Simply explain why the product isn’t a scam on your landing page.
- If you are receiving too many clicks or spending a large amount per click, mention the price in your ad. This should reduce the amount of clicks you receive and hopefully only persuade visitors to click on your ad who are willing to spend money.
- Put the most important words in quotes. For example Get Your “Free” Copy Now
Hopefully these tips will provide some inspiration for you to go in and tweak your own Google Adwords campaign.
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